Skip to content

Power Post Internal Linking Setup

    In the Creators EAT SEO SEO Plugin, the free version of the Zyra App, there are three ways for authors to promote (crosslink) blog posts in the Popular Posts tab of the Power Bio Box:

    Default, Static, and Dynamic.

    To determine the right method, you need to understand which blog posts are most notable (AKA Power Posts). To define your most notable posts, you need to define the main goal of your blog.

    GoalPower PostsPreferred Method
    Grow Blog TrafficBlog posts with highest SEO potentialStatic or Dynamic
    Grow Social FollowersBlog posts with viral potential for likes, shares, influenceStatic or Dynamic
    Grow Email ListBlog posts with high email subscriber conversionsStatic or Dynamic
    Grow RevenueBlog posts with highest conversionsStatic
    MixedRandomStatic or Default
    If traffic is your goal, then SEO is your objective, then the Preferred Method is Static or Dynamic Power Post selection.

    Default

    The Default logic shows the 6 last published blog posts by the author of the article. If there are multiple co-authors, it will show the main author’s 6 last published blog posts. Note: the Default logic is a fallback logic, meaning it will fire because you did not add any Power Posts to the Static method.

    How to Enable Default Logic

    In the Creators EAT plugin Settings page, select Show manually selected posts as popular posts and Save Changes.

    image
    The Default logic is a form of the static logic, because all of the author’s posts will show the same 6 most recent posts.
     If you don't set any posts to Power Posts, you'll see in the Popular Posts tab of the author box the last 6 published posts by that author. 

    How it looks

    In the example below, author Michael Jordan has done the above, and so only his 6 most recent posts are showing in his Power Bio Box.

    In this example, author Michael Jordan has done the above, and so only his 6 most recent posts are showing in his Power Bio Box.

    Dynamic

    The Dynamic Method uses a proprietary algorithm to show your latest and greatest Power Posts in the Popular Posts tab, automatically, on all of your posts. It is the best method for maximizing your SEO and user experience, because the recommendations are highly variable and highly relevant on all articles, showing your topically best content and newest content right in the author box, whether you’ve published ten blog posts or a thousand blog posts.

    How it works

    Step 1. Update Settings page.

    In the Creators EAT plugin Settings page, select Show dynamically generated posts as popular posts and Save Changes.

    image

    Step 2. Identify Power Posts

    Use Google Search Console (or Google Analytics or your preferred source of Analytics) to find your Power Posts.

    Open Google Search Console Performance Report > Set to Last 12 Months > Sort Pages by Highest Clicks or Impressions > Select Top 20, 50, or 100 posts to promote

    Step 3. Set WordPress Posts to Power Posts

    1. Open "Posts" screen in WordPress admin
    2. Select (checkbox) of your Power Posts identified in step 2. 
    3. In the "Bulk Actions" dropdown, click "Add to Power Posts".
    4. Click Apply.   
    chrome capture 2023 11 10 1 2

    How it looks

    In the example below, author Michael Jordan sets his Popular Posts generation to Dynamic Method. An article on Michael Jordan’s Best Movies and Documentaries shows the following:

    chrome capture 2023 11 10

    Zyra App Team

    Administrator at Zyra App
    The Zyra Team consists of SEO experts and WordPress developers with over 20 years of first-hand experience serving Fortune 500 companies and digital content creators. We have helped hundreds of bloggers and digital creators learn and do advanced SEO, safely and effectively, for over 7 years.

    Ask a Question

    Your email address will not be published. Required fields are marked *