Power Post Internal Linking Setup

In the Creators EAT SEO SEO Plugin, the free version of the Zyra App, there are three ways for authors to promote (crosslink) blog posts in the Popular Posts tab of the Power Bio Box:

Default, Static, and Dynamic.

To determine the right method, you need to understand which blog posts are most notable (AKA Power Posts). To define your most notable posts, you need to define the main goal of your blog.

GoalPower PostsPreferred Method
Grow Blog TrafficBlog posts with highest SEO potentialStatic or Dynamic
Grow Social FollowersBlog posts with viral potential for likes, shares, influenceStatic or Dynamic
Grow Email ListBlog posts with high email subscriber conversionsStatic or Dynamic
Grow RevenueBlog posts with highest conversionsStatic
MixedRandomStatic or Default
If traffic is your goal, then SEO is your objective, then the Preferred Method is Static or Dynamic Power Post selection.

Default

The Default logic shows the 6 last published blog posts by the author of the article. If there are multiple co-authors, it will show the main author’s 6 last published blog posts. Note: the Default logic is a fallback logic, meaning it will fire because you did not add any Power Posts to the Static method.

How to Enable Default Logic

In the Creators EAT plugin Settings page, select Show manually selected posts as popular posts and Save Changes.

The Default logic is a form of the static logic, because all of the author’s posts will show the same 6 most recent posts.
 If you don't set any posts to Power Posts, you'll see in the Popular Posts tab of the author box the last 6 published posts by that author. 

How it looks

In the example below, author Michael Jordan has done the above, and so only his 6 most recent posts are showing in his Power Bio Box.

In this example, author Michael Jordan has done the above, and so only his 6 most recent posts are showing in his Power Bio Box.

Dynamic

The Dynamic Method uses a proprietary algorithm to show your latest and greatest Power Posts in the Popular Posts tab, automatically, on all of your posts. It is the best method for maximizing your SEO and user experience, because the recommendations are highly variable and highly relevant on all articles, showing your topically best content and newest content right in the author box, whether you’ve published ten blog posts or a thousand blog posts.

How it works

Step 1. Update Settings page.

In the Creators EAT plugin Settings page, select Show dynamically generated posts as popular posts and Save Changes.

Step 2. Identify Power Posts

Use Google Search Console (or Google Analytics or your preferred source of Analytics) to find your Power Posts.

Open Google Search Console Performance Report > Set to Last 12 Months > Sort Pages by Highest Clicks or Impressions > Select Top 20, 50, or 100 posts to promote

Step 3. Set WordPress Posts to Power Posts

1. Open "Posts" screen in WordPress admin
2. Select (checkbox) of your Power Posts identified in step 2. 
3. In the "Bulk Actions" dropdown, click "Add to Power Posts".
4. Click Apply.   

How it looks

In the example below, author Michael Jordan sets his Popular Posts generation to Dynamic Method. An article on Michael Jordan’s Best Movies and Documentaries shows the following:

Team

Administrator at ZMonstrs
The ZMonstrs consists of SEO experts and WordPress developers with over 20 years of first-hand experience serving Fortune 500 companies and digital content creators. We have helped hundreds of bloggers and digital creators learn and do advanced SEO, safely and effectively, for over 7 years.

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