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Power Posts

    10% of articles, or keywords searched, drive 90% of actual (Clicks) and potential (Impressions) organic traffic.

    Zyra App (formerly House of Ideas)

    You can’t optimize every blog post for SEO. Instead, focus on the top 10%.

    If you check your Google Search Console stats anytime, you’ll see that 10% of your total blog post URLs make up 90%+ of your SEO opportunity.

    Like the 80-20 rule, this 90-10 rule reveals every site’s hidden gem articles. We call these Power Posts.

    (Related: Power Phrases follow same rule, but factor keywords (AKA queries) that people search and Google ranks you for.)

    Optimizing Power Posts or Phrases is the fastest and best ROI on your content efforts in the short run and the long run. This is the cornerstone content that has helped thousands of WordPress entrepreneurs go the distance for 20+ years.

    This guide:

    • shows what are Power Posts and how to find them in GSC or Google Analytics
    • teaches why Google Search Console is the most reliable source of Power Posts data
    • explains how to upgrade Power Posts with free blog post SEO cheat sheet downloads
    • teaches easy methods to strengthen your internal linking for optimal SEO and user experience
    • promotes intentional content publishing leaving Google no choice but to rank you
    • helps you maximize ROI on your Power Posts w/ or w/out Zyra Console

    What is a Power Post?

    A Power Post is a blog post that produces 81X higher ROI than all the other articles. How?

    Imagine a site with 1,000 live posts (URLs) that gets 1,000,000 page views per year and makes $100,00 per year.

    Power Post 90 10 Rule 81X ROI
    Power Posts perform 81X higher than regular posts when the 90-10 rule is in effect.

    In theory, each article gets 1,000 views and earns $100 per year on average. This assumes all articles are created equal, which we all know, are not.

    In reality, 100 Power Posts strike gold on Google (or on social media) and generate 900K pageviews in aggregate, while the remaining 900 only total 100K. The 100 Power Posts generate $90K in yearly earnings, while the other 900 do $10K.

    A Power post, on average, yields 9,000 views and $900, while each non Power Post article gets 111 views and $11. An 81X multiplier.

    If your blog follows an 80-20 rule, then Power Posts get 36X more traffic, social shares, revenue, etc. than regular posts.

    Power Posts give you the strongest signals of what is most important to Google, to your readers, to other bloggers, to brand sponsors, and to you, the subject matter expert creating the content.

    How to find Power Posts

    How to calculate the ratio on your own blog

    Total Blog Traffic ratio

    1. Go to WordPress, and check your # of posts in “Published” status.
    2. Go to Google Analytics > Acquisition > All Channels > Set Dimension to Landing Page and Date Range to last 12 months.

    If 2,000 published posts, add up Sessions or Users of the first 200 URLs, and divide by the total.

    What % of your total Sessions or Users come from 10% of your articles? These are your Power Posts from all Channels.

    SEO Traffic ratio

    1. Go to WordPress, and check your # of posts in “Published” status.
    2. Go to Google Search Console > Performance > Set Date Range to last 12 months > Click on Pages tab.

    If 2,000 published posts, add up Impressions or Clicks of the first 200 URLs, and divide by the total.

    What % of your total Impressions or Clicks come from 10% of your articles? These are your Power Posts for SEO.

    Full guide completing soon…

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